A podcast about decisions, marketing, and making things. Hosted by Terry Godier.

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I have no idea what this show is about, but I leave every episode a little bit smarter...
... a wonderful, weird mixture of psychology, strategy, and personal development.
It's like a firmware upgrade for your brain.

Episode 15

How Marketing Works

A semi-academic look at how marketing works and why we choose the products we buy. We look at the consumer decision making process, cognitive dissonance, and how consumers distinguish products from one another. 

Episode 14

Addition by Subtraction

The practice of addition by subtraction can help nearly all aspects of our businesses or lives. Many things can be improved by making them simpler, or more concise. In this episode, I introduce the concept so that we have a shared language through which to discuss more complex ideas.

Episode 13

The Yearly Scorecard

Every year I create a yearly scorecard, which helps me measure my activities. But what it really does is helps me stay focused on the things that bring me happiness. In this episode, I lay out my strategy and what I'm trying to do in 2019. 

Episode 12

Culture and Effective Marketing

An exploration of how culture relates to marketing. 

Episode 11

How to Be Productive

I think the productivity industry is full of disingenuous and dishonest content. It's easy to fall into a trap of credit card productivity and spending more time reading about productivity than actually being productive. Here's how I get things done. 

Episode 10

A New Direction

A new beginning for the show.

Episode 9

Joe Sinkwitz (Founder, Intellifluence)

Joe Sinkwitz is a co-founder of Intellifluence and Principal at Digital Heretix. Joe is one of the smartest marketers on the planet. We discuss a variety of things including influencer marketing, decision making and paths to entrepreneurship.

Episode 8

Annie Duke (Decision Strategist)

Annie Duke is somewhat of a polymath. She has an academic background in psychology, and has been an incredibly successful poker player. She holds a World Series of Poker gold bracelet, and is one of the leading money winners among women in World Series of Poker history. In addition to that, she's written a number of books most recently Thinking in Bets, an exploration of decision making theory.

Episode 7

Maureen Metcalf (Leadership Consultant)

Founder, CEO, and Board Chair of Metcalf & Associates. Maureen is a highly sought-after expert in anticipating and leveraging future business trends to transform organizations. She has captured her thirty years of experience and success in an award-winning series of books which are used by public, private and academic organizations to align company-wide strategy, systems and culture with innovative leadership techniques.

Episode 6

Sille Krukow (Behavioral Designer)

Sille Krukow is a behavioral designer working on nudging consumers towards better, greener and safer decision-making. We discuss choice architecture, how we make decisions and how decisions are made for us.

Episode 5

John Michael Godier (Author, Host, Science Popularizer)

John Michael Godier is an author, a youtuber and a science popularizer. We discuss creativity, decisions and routine.

Episode 4

Daron Larson (Mindful Awareness Coach)

In which we discuss mindfulness and how thinking about being, and thinking about thinking can influence our decisions.

Episode 3

Decisions vs Problems

In which we lay some groundwork to understand how decisions help us solve problems. And a clever little story about a banana company in 1915.

Episode 2

Jacob Graf (Founder, Graf Technology)

In this episode, I interview my good friend, Jacob Graf. It's a candid, friendly conversation, but we discuss Jacobs unique worldview on tech, motivations and how he solves problems in his every day life.

Episode 1

Introduction - What is Curiousfm?

In which we introduce what this thing is, does, and aims to do.